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Edelman Trust Barometer

 

Our work as a global communications firm is built on earning the trust of our clients’ stakeholders through reputation management, commerce and brand advocacy. For more than 20 years, we have studied the influence of trust across society — government, media, business, and NGOs — to shape conversation, drive results and earn action. Our work has proven that an organization’s ability to succeed or fail is defined by trust in their mission and leadership, and our industry-leading research explains why.

WHY DO WE STUDY TRUST?

2022 Edelman Trust Barometer

A Cycle of Distrust

In its 22nd year, the Edelman Trust Barometer is an annual global survey of more than 36,000 respondents in 28 countries. The report is published in January and covers a range of timely and important societal indicators of trust among business, media, government and NGOs, shaping conversation and setting the agenda for the year ahead.

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INSIGHTS

Expert views on the political, social and economic factors influencing trust in society.

Article

Brand Trust; The Gravitational Force of Gen Z

August 8, 2022

Edelman has been following brand trust for the past six years. Our most important finding is the eme...

Article

On racism, the time for business to lead is now

August 8, 2022

Just over two years ago, Corporate America found itself at a crossroads. As Americans rose up in the...

Article

The Geopolitical Business

August 8, 2022

Business has emerged in the past three years as the most trusted institution in the Edelman Trust Ba...

Article

Trust and Food: What Divides and Unites Us

August 8, 2022

Food is serious business, especially when you don’t have enough....

EVENTS, PODCASTS

Hear from Edelman executives and leading voices about navigating the shifting dynamics of trust.

EVENT

2022: TRUST BAROMETER GLOBAL LAUNCH EVENT

 

January 2022 - Global virtual launch event, alongside a panel of esteemed leaders.

WATCH EVENT

EVENT

2021: TRUST BAROMETER GLOBAL LAUNCH EVENT

 

January 2021 - Global virtual launch event, alongside a panel of esteemed leaders.

WATCH EVENT

EVENT

2021 SPECIAL REPORT: TRUST, THE NEW BRAND EQUITY LAUNCH EVENT

 

June 2021 - Global virtual launch event, alongside a panel of esteemed leaders.
 

WATCH EVENT

PODCAST

THE TRUST MAKERS
 

 

Join The TrustMakers, where listeners connect with global experts to learn what it takes to build trust in today’s society.

LISTEN

REPORTS ARCHIVE

Complete access to more than 20 years of data, research and insight into the factors shaping societal trust.

2021 EDELMAN TRUST BAROMETER
Declaring Information Bankruptcy
2020 EDELMAN TRUST BAROMETER
Trust: Competence & Ethics
2019 EDELMAN TRUST BAROMETER
Trust at Work
2018 EDELMAN TRUST BAROMETER
The Battle for Truth

CONTACT US

Interested in learning more? Get in touch with our Trust team.